What should I pay attention to in seo optimization?
SEO uses search rules of search engines to improve the ranking of destination sites in search engines. It’s easy to do, but some people don’t get the reward they deserve. Search engines do not seem to like our website. This is why, uh, uh, we usually ignore some details in the optimization process, so our optimization effect is not obvious. So, when we do website SEO, what details should we pay attention?
1meta description.
The website describes the important position of Keyword, but now many people seem to pay less attention to this description, which is not only helpful for Keyword ranking. It also helps users judge websites. First, determine your core keywords, and then arrange and combine them. In addition, the scope of enterprise management, such as product/service name, industry positioning, and enterprise name or brand name. The description should be a sentence containing target keywords to highly summarize the website to meet users’ reading habits.
Domain name and server options.
When you purchase a website domain name, you should purchase the domain name in an official place. If you have used drugs to find out the history of domain names, do not use them. In the past, my friend’s station was optimized very well, but it just didn’t improve. Finally, I knew that I bought a domain name seo for many times to optimize Yougang cloud on the mobile phone. Hosts also have a great influence on the ranking of search engines. When looking for a host supplier, avoid using free hosts and selecting trusted host suppliers. But you can’t stand to let you give you some trouble every three times.
Three directory structures and URLs.
Some people like to make websites fancy and complicated. In fact, the website directory structure is simple, which is not only beneficial for users to click and view, but also beneficial for spiders to crawl. We recommend that you build the website directory into a flat tree structure. It is best not to exceed four words. There is also a problem of URL unification. A unified URL is not only convenient for optimization, but also reduces weight dispersion. The same page may also cause duplicate pages.
The effectiveness and universality of the external chain.
Many people are in that chain every day. Every day, there are several external platforms at hand, and then they are always in this place. This kind of external chain construction is Dad. Since the external chain must be effective, the better the effect, the better your work suggestions will be. Your work advice is written by a Jiu Gui or a senior executive of a large enterprise. The popularity of external chains has also had a great impact on SEO. In many places, the function of the external chain must be greater than that of many places.
Five website vulnerabilities.
The security problem of websites is that as long as there is no SEOER, it is rarely managed. In fact, this kind of security problem is still very few, but once it happens, it is as deadly as the security problem before Lu Songsong blog. seo mobile terminal optimizes Yougang cloud. Website vulnerability testing does not require us to occasionally go to some security testing websites for testing, such as 360 website security testing website security dog security alliance. You can also install a safe dog directly on the website to speed up the music, so that you can find the problem in time.
Data Analysis 6..
Disliking data analysis is a bad habit. We need to test and analyze SEO regularly. Only through continuous analysis of website data can we know where the weakness of website optimization lies, not only analyzing our own data, but also analyzing opponents. Only by analyzing the website and users can we find the problem and solve it.
7 lock files.
The ROBOTS File believes that many people don’t care about it, especially when they take over a new website. It is easy to ignore the role of ROBOTS. This is because the Robots file has this function, so sometimes website optimization is very good, but it is not included in the ranking. The results show that the ROBOTS file prohibits access by spiders. Of course, many times it is wrong, some are artificial, some are intentional, or the website is invaded, no matter how regular inspection, seo mobile terminal optimization Youbang cloud this is just a glance.
The importance of 8 website maps.
In most cases, optimization ignores website maps. In fact, the website map has little influence on ranking, but good website map design is often reflected in the complex directory relationship in the website topology. It is static, intuitive, flat and simple. It is not only beneficial to spider crawling and capturing, but also beneficial to user browsing.
These are eight major problems that we easily ignore in SEO optimization. These minor problems may lead to the stagnation of our website ranking, so we are doing SEO optimization. Or the details of other things determine the eternal truth of success or failure.
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