I remember when Jack Ma started his business, he said that the future was either e-commerce or impossible. At first, many people disagreed. However, with the popularization and development of the Internet, the plan will change with the passage of time. Jack Ma recently said that if traditional companies do not combine online marketing, they will be eliminated by the market in the future.
It makes sense to think it over. At present, the development speed of the Internet in first-tier and second-tier cities is very fast. Many companies are eager to devote themselves to the research of the Internet. No matter what they do, they are closely related to the Internet.
At present, there are several enterprises: network promotion.
1. Bid promotion.
2.SEO natural ranking.
3. Social platforms (such as fast vibrato). ().
4. Press releases.
Compared with the high bidding cost and inaccurate social platform, SEO ranking is more cost-effective, so what is the necessity and value of SEO optimization for enterprises?
First of all, the company needs to do SEO marketing.
Why do most companies need search engine optimization now. Mainly reflected in the following points:
1. The behavior needs of users have changed.
With the rapid development of science and technology, users’ lives are becoming richer and richer, and their knowledge is becoming more and more extensive. When users buy products or seek cooperation, they will not ask offline as before, but seek help through the Internet. In addition, the development of the logistics industry has supported the user group from offline to offline, so it is necessary to conduct online marketing.
2. The network authority is very high.
When you have an unsolved problem, Seo optimization method spa you usually choose to ask others. The search result on the internet is that relatively authoritative users depend on it very much. Many users have obtained more professional and targeted solutions through the Internet.
3. The time cost of selecting a network is low.
The time for users to choose the internet for help is much shorter than the time for consulting others on the Internet, so users choose the internet when needed. Your content will appear in front of them and get a good solution, so why don’t users choose you?
The core of search engine optimization is to serve users rather than sell their products. Whether you can save time and cost is the reason why users choose you.
4. The Internet age makes life more convenient.
The Internet is closely related to users’ lives. It takes a long time to go shopping. Now, as long as you click Internet, someone will automatically deliver the goods to the door. The internet makes people easier to live, but it also promotes the economic development of the Internet in the short term. Therefore, it is necessary for enterprises to carry out network marketing.
Second, the value of SEO marketing to enterprises.
1. Improve website traffic.
Different SEO optimization operations to improve the quality of the website, make it the favorite website of users, and enable users to pay for our services.
This is why most companies bid, but the money is not effective, because they only focus on ranking and bidding, and do not consider the real needs of users, so even if there is traffic. It is also difficult for users to pay bills.
The increase of website traffic requires prerequisites: you must have your own website. If you don’t have a website to optimize it, it means you don’t have a company team. What kind of cooperation are you talking about?
2. Transformation of commercial value.
After SEO is completed, Seo optimization method spa conversion is very valuable. Take some sales industries as examples. You need to call many salesmen. This is equivalent to Lode Runner in the sand and spending a lot of manpower managers. Seo is equivalent to using advanced technology and equipment to automatically gather gold.
In other words, if SEO is done well, you can hire fewer salespeople (this is not to deny the achievement of salespeople).
For new companies or small and medium-sized enterprises, SEO has a more obvious and low-cost high-value customer base.
3. The cost is relatively low.
Many people think that search engine optimization is free. They think that if they master the technology, they can get free flow. In fact, this is a misunderstanding. The cost of SEO is lower than that of other methods, such as the opening Cost of servers and public numbers. It also needs to ensure that it will not be attacked by his companions and fight with his companions. Therefore, it is sometimes more expensive than other methods and needs to master powerful search engine optimization technology, but in the long run, search engine optimization is much better.
Third, the reason why enterprises do not choose SEO promotion.
1. I know little about the optimization of search engines.
Some companies don’t even know what search engines are, let alone promotions.
2. Do other promotional activities.
Some companies do other promotional activities. When they have traffic, they focus on maintaining this part of traffic, so they do not do other promotional activities. At present, network marketing methods are diversified, so it is suggested to adopt different methods.
3. Be fooled and scared.
Many companies are looking for search engines to optimize service providers, Seo optimization methods spa but most companies have no skills. They only did some basic optimizations, but they haven’t seen them for a long time. On the contrary, they were cheated by a certain amount of deposit, which made them unwilling to optimize the search engine.
4. Too expensive.
The price of several keywords for search engine optimization is thousands or even tens of thousands of more valuable keywords. Many companies ran away as soon as they heard the offer. In fact, price is based on the competitive difficulty of keywords, so you can choose some non-competitive keywords to promote it.
Abstract: This paper describes the necessity and value of SEO to the company, especially in the current era of rapid development of the Internet. If you don’t try to promote the Internet, you will be eliminated by the market.
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